PRIVACY POLICY
Effective Date: September 6, 2026
Last Updated: September 6, 2026
ABQ MRI (“ABQ MRI,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide to us.
This Privacy Policy explains how ABQ MRI collects, uses, maintains, and discloses information obtained through www.abqmri.com (the “Website”), including information submitted through appointment-request and contact forms, communications with our staff, and other interactions with ABQ MRI through telephone, text message, email, fax, or other electronic means.
ABQ MRI provides diagnostic imaging and related services, including MRI, X-ray, nerve conduction velocity (NCV) testing, and electroencephalogram (EEG) services. Because we provide healthcare services, certain information we receive may constitute protected health information (“PHI”) under applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).
This Website Privacy Policy does not replace ABQ MRI’s separate Notice of Privacy Practices, which governs the use and disclosure of PHI in connection with healthcare services.
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1. INFORMATION WE COLLECT
The type of information we collect depends on how you interact with ABQ MRI.
A. Information You Voluntarily Provide
When you contact us, request an appointment, complete an online form, communicate with our staff, or otherwise provide information to us, we may collect information such as:
- First and last name
- Date of birth
- Telephone number
- Mobile telephone number
- Email address
- Mailing address
- Preferred method of contact
- Preferred appointment date or time
- Type of imaging or diagnostic service requested
- Referral information
- Referring physician information
- Attorney or law-firm information
- Insurance information
- Accident or personal-injury information
- Information concerning a letter of protection or attorney lien
- Information contained in physician orders or requisitions
- Information necessary to schedule or perform an imaging examination
- Information contained in communications with ABQ MRI
- Other information voluntarily provided by you or by an authorized representative
B. Appointment and Contact Forms
The Website may provide forms that allow patients, prospective patients, referring providers, attorneys, or other authorized individuals to contact ABQ MRI or request an appointment.
Information submitted through these forms may be used to:
- Respond to your inquiry
- Contact you regarding an appointment
- Determine the appropriate scheduling process
- Coordinate with a referring provider or attorney where authorized
- Obtain information necessary to schedule a requested service
- Provide information about ABQ MRI’s services
Because ABQ MRI provides healthcare services, information submitted through these forms may include health-related information.
You should only provide information reasonably necessary for your request and should not submit unnecessary medical records or highly sensitive information through a general Website form unless ABQ MRI specifically instructs you to do so through an appropriate secure process.
C. Physician Orders, Requisitions, and Referral Information
ABQ MRI may receive information from physicians, healthcare providers, attorneys, law firms, patients, or other authorized parties in connection with diagnostic imaging services.
This may include:
- Physician orders
- Imaging requisitions
- Referral information
- Patient identification information
- Clinical information necessary to perform the requested examination
- Attorney or law-firm information
- Letters of protection
- Other documentation necessary to schedule or provide services
ABQ MRI requires appropriate written orders or requisitions for requested scans and may communicate with referring providers to obtain information necessary to perform a requested examination.
D. Information Collected Automatically
When you visit the Website, certain technical information may be collected automatically, including:
- Internet Protocol (“IP”) address
- Browser type and version
- Device type
- Operating system
- Internet service provider
- Pages viewed
- Date and time of Website visits
- Referring and exit pages
- Approximate geographic information
- Website interaction information
- Technical and diagnostic information
- Cookies and similar identifiers
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2. HOW WE USE INFORMATION
ABQ MRI may use information we collect to:
- Respond to questions and requests
- Process appointment requests
- Schedule diagnostic imaging examinations
- Confirm, reschedule, or cancel appointments
- Communicate appointment instructions
- Coordinate services with referring physicians
- Process physician orders and requisitions
- Communicate with attorneys or law firms when appropriately authorized
- Coordinate letters of protection or attorney liens
- Provide MRI, X-ray, NCV, EEG, and related services
- Prepare, maintain, and provide diagnostic reports
- Communicate with radiologists and other healthcare professionals
- Process billing and payment information
- Process insurance information and claims
- Provide patient records and reports through authorized channels
- Operate our online patient/referral portal
- Provide customer and administrative support
- Maintain appropriate healthcare and business records
- Operate and maintain the Website
- Improve Website functionality and user experience
- Monitor Website performance and security
- Detect and prevent fraud, abuse, or unauthorized activity
- Comply with applicable legal and regulatory requirements
- Protect the rights, property, and safety of ABQ MRI and others
- Perform other purposes permitted or required by applicable law
Where information constitutes PHI, ABQ MRI will use and disclose that information in accordance with applicable healthcare privacy laws and ABQ MRI’s Notice of Privacy Practices.
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3. PROTECTED HEALTH INFORMATION AND HIPAA
ABQ MRI is a healthcare provider and may create, receive, maintain, or transmit protected health information in connection with providing healthcare services.
PHI may include information that identifies an individual and relates to their:
- Health condition
- Medical history
- Diagnostic testing
- Imaging examinations
- Treatment
- Healthcare services
- Payment for healthcare services
The use and disclosure of PHI is governed by applicable federal and state healthcare privacy laws, including HIPAA where applicable.
ABQ MRI’s separate Notice of Privacy Practices explains how PHI may be used and disclosed and describes applicable patient rights.
Nothing in this Privacy Policy is intended to reduce or limit any rights or protections provided under HIPAA or other applicable healthcare privacy laws.
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4. PATIENT PORTAL AND MEDICAL RECORDS
ABQ MRI may provide authorized patients, referring providers, attorneys, or other authorized users with access to an online portal or other secure systems through which bills, records, reports, referral information, letters of protection, or other healthcare-related information may be accessed or exchanged.
Access to these systems may require authentication credentials, including a username and password.
You are responsible for maintaining the confidentiality of your login credentials and should not share your password or account credentials with unauthorized individuals.
If you believe that your account credentials have been compromised or that an unauthorized person has accessed your account, contact ABQ MRI promptly.
Information transmitted through an authorized patient or referral portal may constitute PHI and will be handled in accordance with applicable healthcare privacy laws.
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5. TELEPHONE, TEXT MESSAGE, EMAIL, AND OTHER COMMUNICATIONS
ABQ MRI may communicate with you using information you provide, including by:
- Telephone
- Voicemail
- Text message/SMS
- Fax
- Patient or referral portals
- Other electronic communication methods
Communications may relate to:
- Appointment requests
- Appointment confirmations
- Appointment reminders
- Scheduling
- Preparation instructions
- Requests for additional information
- Referral coordination
- Physician orders
- Reports
- Billing or administrative matters
- Responses to inquiries
- Other healthcare or administrative communications permitted by law
If you provide a mobile telephone number, you may receive text messages from ABQ MRI regarding appointments, scheduling, or other communications for which appropriate consent is required.
Message and data rates may apply depending on your mobile carrier and plan.
You may opt out of non-essential text communications by following the instructions contained in the applicable message or contacting ABQ MRI directly.
Opting out of certain communications may affect our ability to communicate with you through that method.
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6. RINGCENTRAL AND COMMUNICATION SERVICES
ABQ MRI may use third-party communications platforms, including RingCentral or similar communications providers, to facilitate telephone, SMS/text messaging, voicemail, fax, email, and other communications.
Depending on the services and features enabled by ABQ MRI, such communications platforms may process information including:
- Names
- Telephone numbers
- Email addresses
- Caller and recipient information
- Communication dates and times
- Call duration
- Communication metadata
- SMS/text messages
- Voicemails
- Fax information
- Communication content
- Call recordings, where enabled
- Transcripts, where enabled
- Device information
- Connection information
- IP addresses
- Technical logs
- Other information contained in communications
These services may be used to facilitate communications, scheduling, administrative activities, customer service, security, quality assurance, documentation, and other legitimate business or healthcare-related functions.
Where required, ABQ MRI seeks appropriate contractual and security safeguards for service providers that process information on its behalf.
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7. CALL RECORDINGS, VOICEMAILS, AND TRANSCRIPTS
Certain communications may be recorded, stored, transcribed, or otherwise processed where permitted by applicable law and where the applicable functionality has been enabled.
Call recordings or transcripts may be used for purposes including:
- Quality assurance
- Training
- Customer service
- Documentation
- Security
- Operational purposes
- Compliance
- Dispute resolution
Where required by applicable law, ABQ MRI will provide appropriate notice and/or obtain consent before recording communications.
If a communication is recorded, the recording or transcript may contain information voluntarily provided during the communication.
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8. COOKIES AND SIMILAR TECHNOLOGIES
ABQ MRI may use cookies, pixels, tags, scripts, local storage, and similar technologies on the Website.
These technologies may be used to:
- Operate Website functionality
- Maintain security
- Remember preferences
- Analyze Website traffic
- Measure Website performance
- Understand how visitors use the Website
- Improve Website functionality
- Detect technical problems
- Support advertising or marketing measurement, where applicable
You may be able to control cookies through your browser settings.
Disabling certain cookies may affect Website functionality.
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9. WEBSITE ANALYTICS AND MARKETING TECHNOLOGIES
ABQ MRI may use third-party analytics, advertising, and marketing technologies to understand Website usage, improve the Website, measure marketing effectiveness, and communicate with prospective patients.
Depending on the technologies actually installed on the Website, these services may collect information such as:
- IP address
- Browser information
- Device information
- Pages visited
- Referring website
- Approximate geographic information
- Website interaction information
- Cookie or advertising identifiers
ABQ MRI will configure and use such technologies consistent with applicable law and its healthcare privacy obligations.
ABQ MRI does not intentionally use public advertising technologies to disclose a patient’s confidential medical information for advertising purposes.
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10. THIRD-PARTY SERVICE PROVIDERS
ABQ MRI may use third-party companies and service providers to operate its Website, communications systems, patient services, and business operations.
These providers may include companies providing:
- Website hosting
- Website development and maintenance
- Appointment scheduling
- Form processing
- Telephone services
- SMS/text messaging
- Email services
- Fax services
- Patient portals
- Electronic records services
- Cloud storage
- Analytics
- Security services
- Spam prevention
- Information technology
- Billing and payment processing
- Insurance-related services
- Marketing and advertising services
- Other business or administrative services
These providers may process information on ABQ MRI’s behalf as necessary to provide their services.
Where appropriate and required by law, ABQ MRI uses contractual, administrative, technical, and organizational safeguards designed to protect information handled by these service providers.
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11. HOW WE DISCLOSE INFORMATION
ABQ MRI may disclose information to parties when necessary or permitted to provide healthcare services, operate our business, or comply with applicable law.
These parties may include:
- Physicians and referring healthcare providers
- Radiologists and other healthcare professionals
- Patients and authorized representatives
- Attorneys and law firms when appropriately authorized
- Insurance companies and payers
- Billing and payment service providers
- Communications providers
- Website and technology providers
- Patient portal providers
- Professional advisors
- Legal counsel
- Government agencies when required or permitted by law
- Law enforcement when legally required or permitted
- Other parties authorized by the patient
- Other parties as permitted or required by applicable law
Where PHI is involved, disclosures will be made in accordance with ABQ MRI’s Notice of Privacy Practices and applicable healthcare privacy laws.
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12. ATTORNEYS, PERSONAL-INJURY CLAIMS, AND LETTERS OF PROTECTION
ABQ MRI provides imaging services to individuals involved in automobile accidents and personal-injury matters.
In appropriate circumstances, ABQ MRI may communicate with attorneys, law firms, insurance companies, referring providers, or other authorized parties regarding matters related to a patient’s care, billing, referral, or legal representation.
This may include information associated with:
- Attorney representation
- Letters of protection
- Attorney liens
- Referrals
- Physician orders
- Scheduling
- Billing
- Medical records
- Diagnostic reports
- Other information authorized by the patient or permitted by applicable law
ABQ MRI will disclose PHI only as permitted or required by applicable law and appropriate authorization.
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13. PHYSICIAN REFERRALS AND ORDERS
ABQ MRI may receive physician orders, requisitions, referrals, and related documentation before providing imaging or diagnostic services.
Information contained in these documents may include health information and may constitute PHI.
ABQ MRI may use this information to:
- Determine the requested examination
- Schedule the patient
- Confirm medical necessity where applicable
- Coordinate with the referring provider
- Perform the requested examination
- Prepare and distribute diagnostic reports
- Maintain healthcare records
- Complete billing and administrative activities
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14. INFORMATION SECURITY
ABQ MRI takes reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, use, disclosure, alteration, or destruction.
These measures may include access controls, authentication, secure systems, monitoring, employee policies, vendor safeguards, and other security practices appropriate to the information being handled.
However, no website, electronic communication, telecommunications system, cloud service, patient portal, or internet transmission can be guaranteed to be completely secure.
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15. DATA RETENTION
ABQ MRI retains information for as long as reasonably necessary or required to:
- Provide healthcare services
- Maintain patient records
- Process diagnostic examinations
- Prepare and maintain reports
- Process billing and insurance
- Respond to inquiries
- Maintain administrative records
- Comply with healthcare and other legal requirements
- Resolve disputes
- Enforce agreements and policies
- Protect our legal rights
- Maintain security
- Prevent fraud and unauthorized activity
Healthcare records may be retained for periods required by applicable federal or state law.
Different categories of information may be retained for different periods.
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16. YOUR PRIVACY RIGHTS
Depending on applicable law and the type of information involved, you may have certain rights concerning your personal information and PHI.
These rights may include the right to:
- Request access to certain information
- Request correction of inaccurate information
- Request information concerning certain uses or disclosures
- Request restrictions where applicable
- Request copies of certain records
- Request confidential communications where applicable
- Request deletion of certain information where legally available
- Opt out of certain marketing communications
- Exercise other rights provided by applicable law
Healthcare privacy rights concerning PHI are addressed more specifically in ABQ MRI’s Notice of Privacy Practices.
To exercise an applicable privacy right or ask a privacy-related question, contact ABQ MRI using the information provided below.
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17. MARKETING COMMUNICATIONS
ABQ MRI may use contact information provided by you to respond to inquiries and provide requested information.
Where permitted by applicable law, ABQ MRI may also send informational or marketing communications regarding services, announcements, educational information, or other relevant information.
You may opt out of promotional email communications by following the unsubscribe instructions included in the communication.
You may also contact ABQ MRI to request that certain marketing communications stop.
Opting out of marketing communications does not necessarily prevent ABQ MRI from sending administrative or healthcare-related communications, including appointment confirmations, scheduling communications, preparation instructions, or other communications necessary to provide requested services.
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18. WEBSITE APPOINTMENT REQUESTS ARE NOT FOR EMERGENCIES
The Website and its appointment-request forms are not intended for emergency medical situations.
If you are experiencing a medical emergency, call 911 or seek immediate emergency medical assistance.
Submitting an appointment request does not guarantee an immediate response or appointment.
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19. CHILDREN’S PRIVACY
The Website is not intended to knowingly collect personal information from children in violation of applicable law.
If a parent or legal guardian believes that a child has submitted information through the Website and would like us to review or address the information, please contact ABQ MRI.
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20. THIRD-PARTY WEBSITES
The Website may contain links to websites, applications, portals, or services operated by third parties.
ABQ MRI does not control and is not responsible for the privacy practices, security, content, or policies of third-party websites or services.
We encourage you to review the privacy policy of any third-party website or service before providing personal information.
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21. NEW MEXICO AND OTHER APPLICABLE PRIVACY LAWS
ABQ MRI operates in New Mexico and may be subject to federal and state laws governing:
- Healthcare privacy
- Protected health information
- Consumer privacy
- Data security
- Data breach notification
- Telecommunications
- Electronic communications
- Healthcare records
ABQ MRI will comply with applicable legal requirements and provide individuals with rights and protections required by applicable law.
Nothing in this Privacy Policy is intended to restrict rights provided under applicable federal or state law.
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22. DATA BREACHES AND SECURITY INCIDENTS
If ABQ MRI determines that a security incident or data breach has occurred that requires notification under applicable law, ABQ MRI will take appropriate steps and provide notifications as required by federal or state law.
Notifications may be provided by mail, email, telephone, Website notice, or another legally permitted method.
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23. CHANGES TO THIS PRIVACY POLICY
ABQ MRI may update this Privacy Policy from time to time to reflect changes in:
- Our services
- Website functionality
- Technology
- Communication systems
- Business practices
- Legal or regulatory requirements
When this Privacy Policy is updated, the “Last Updated” date at the top of this page will be revised.
We encourage you to periodically review this Privacy Policy.
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24. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or ABQ MRI’s privacy practices, please contact us:
ABQ MRI
4630 Jefferson LN NE, Suite B
Albuquerque, NM 87109
Phone: (505) 501-7541
Alternate Phone: (505) 361-1931
Email: help@abqmri.com
Website: www.abqmri.com
For questions specifically concerning protected health information or your rights under HIPAA, please contact ABQ MRI directly using the contact information above.
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Last Updated: September 6, 2026